Dragons Brand

[AyiosYiorgos]

AFL’S NO NAME BRANDS
The AFL have received another brutal reminder of the challenge they face in western Sydney after GWS was rated the one of the least valuable sporting brands among the country’s football codes — above only the Gold Coast Suns. It also shows how much their expansion teams have struggled despite the code tipping in millions of dollars.
GWS’s brand was valued at a dismal $30 million by Brand Finance Australia — about a quarter of the Brisbane Broncos and well below the highest rated sporting club in the country, Collingwood.
The Gold Coast Titans were the worst-performing NRL club, slightly above the Suns in a sign of how the Gold Coast market is a tough nut to crack.
Surprisingly, the once powerful Dragons brand sit just above the Titans and below arch rivals Cronulla with a $35 million value.
The AFL has ploughed millions into western Sydney but it appears they have little to show for it even though the Giants have been a relative success on the field.
The Brand Finance Australia report suggests western Sydney is still well and truly in the hands of rugby league.
Four-time premier Penrith ($108 million) are the fourth-ranked sporting brand in the country behind only Collingwood, the Brisbane Broncos and Carlton.
Parramatta ($71m) and the Bulldogs ($51m) also feature prominently among rugby league clubs on the list, while even the Wests Tigers - despite collecting three successive wooden spoons — are estimated to have a brand value of $42 million.

https://archive.md/dTyRJ#selection-1177.0-1209.238

 

[Eric]

AFL’S NO NAME BRANDS
The AFL have received another brutal reminder of the challenge they face in western Sydney after GWS was rated the one of the least valuable sporting brands among the country’s football codes — above only the Gold Coast Suns. It also shows how much their expansion teams have struggled despite the code tipping in millions of dollars.
GWS’s brand was valued at a dismal $30 million by Brand Finance Australia — about a quarter of the Brisbane Broncos and well below the highest rated sporting club in the country, Collingwood.
The Gold Coast Titans were the worst-performing NRL club, slightly above the Suns in a sign of how the Gold Coast market is a tough nut to crack.
Surprisingly, the once powerful Dragons brand sit just above the Titans and below arch rivals Cronulla with a $35 million value.
The AFL has ploughed millions into western Sydney but it appears they have little to show for it even though the Giants have been a relative success on the field.
The Brand Finance Australia report suggests western Sydney is still well and truly in the hands of rugby league.
Four-time premier Penrith ($108 million) are the fourth-ranked sporting brand in the country behind only Collingwood, the Brisbane Broncos and Carlton.
Parramatta ($71m) and the Bulldogs ($51m) also feature prominently among rugby league clubs on the list, while even the Wests Tigers - despite collecting three successive wooden spoons — are estimated to have a brand value of $42 million.

https://archive.md/dTyRJ#selection-1177.0-1209.238

I'd like to know the criteria on how they came (made up?) to that conclusion.

But after over a decade of abject failure, the brand was bound to take a hit. Just wait until a young, fast, exiting, winning team returns to see the brand value come roaring back. So much so it will force even "Brand Finance Australia" to acknowledge it. Even if they have to be dragged, kicking and screaming. But well done to the salespeople over there. They got my attention.